Madeira, the island of eternal spring, offers the ideal setting to take your retreat business to the next level. This retreat is aimed at people who offer (or plan to offer) retreats, workshops, or seminars and finally want to take the time to structure their marketing and position their offerings authentically. This week is all about clarity, structure, and visibility:
You will learn how to market your retreat professionally, sharpen your message, and build a brand that really reaches people. Whether you are just starting out or have already led several retreats, you will gain confidence in your external communication, further develop your marketing, and find your own style that authentically reaches people.
We combine strategy with personality, expertise with creativity—for marketing that feels coherent and delivers results. You will gain in-depth knowledge of content strategy, SEO, social media, email marketing, and PR, work on your own positioning, and develop immediately actionable steps for your business.
Between the impulses, there is time to take a deep breath, reflect, and recharge. Madeira inspires and opens up space for new ideas. "Growth happens when reflection meets action."
— Sabine Peavy & Michaela Braam What to expect The Leader's Retreat is not a classic vacation event, but a practical training course for retreat providers who want to work with strategy and heart. We accompany you step by step in structuring your marketing, increasing your visibility, and targeting your audience. Focus of the week:
• Content & positioning – What makes your retreat unique? • SEO & visibility – How can you be found online? • Storytelling & landing page texts – How do you address your target audience? • Social media, PR & email marketing – How do you stay in touch? • Legal, structure & sustainable offers – How do you secure your business in the long term? • Follow-up session six weeks after returning – For focus and implementation. Each day combines theory, creative implementation, and personal reflection – turning knowledge into real change. Who is this retreat for? This retreat is aimed at people who offer retreats, workshops, or seminars, or who finally want to take the time to structure their marketing and position their retreat offering authentically.
It is ideal for you if you: • want to make your retreat offering more visible and promote it in a targeted manner, • want to learn how marketing works without compromising your values, • want to structure and strategically develop your existing concept, • are looking to exchange ideas with experienced retreat leaders,
• or need space to work on your positioning, clarity, and brand voice. Whether you are just starting out or have already led several retreats, you will gain confidence in your external communication, further develop your marketing, and find your own unique style with which you can authentically reach people.
Leadership & support The retreat is led by Sabine Peavy and Michaela Braam, who combine their experience in tourism marketing, coaching, and retreat leadership. • Sabine Peavy is a marketing expert and lecturer in the field of tourism with a focus on brand building, visibility, and strategic communication.
• Michaela Braam is a systemic coach, trainer, and retreat leader—she will guide you through your development process with clarity and depth. We are supported by guest speakers from the fields of PR, social media, photography, and law, who will show you in a practical way how to set up your marketing confidently and professionally.
Services & conditions • 7 nights in quiet accommodation with sea view • Full board with balanced meals • Water, tea, and fruit (snack bar) during the day • Workbook to accompany the week • Comprehensive units on marketing, structure, and strategy • Keyword research & practical exercises
• Follow-up online meeting after six weeks • Inspiration & small tasks for in between • Professional photo shoot for early bookings • Free Wi-Fi Not included: • Travel to and from Madeira (Funchal Airport) • Transfer (rental car recommended) • Personal expenses & optional activities outside the program