The Leader's Retreat - Your marketing retreat for retreat leaders in Madeira

Madeira, the island of eternal spring, offers the ideal setting to take your retreat business to the next level.
This retreat is aimed at people who offer (or are planning) retreats, workshops or seminars and want to finally take the time to bring structure to their marketing and position their offering authentically.
This week is all about clarity, structure and visibility:
You'll learn how to market your retreat professionally, sharpen your message and build a brand that really reaches people.
Whether you are just starting out or have already led several retreats, you will gain confidence in your external communication, develop your marketing and find your own style with which you can reach people authentically.
We combine strategy with personality, expertise with creativity - for marketing that feels coherent and shows results.
You will gain in-depth expertise in content strategy, SEO, social media, email marketing and PR,
work on your own positioning and develop immediately implementable steps for your business.
Between the impulses there is time to take a deep breath, reflect and recharge your batteries, Madeira inspires and opens up space for new things.

"Growth happens when reflection meets action."
- Sabine Peavy & Michaela Braam

What you can expect
The Leader's Retreat is not a classic vacation event, but a practical training for retreat providers who want to work with strategy and heart.
We will guide you step by step in structuring your marketing, increasing your visibility and addressing your target group in a targeted manner.

Focus of the week:
- Content & positioning - What makes your retreat unique?
- SEO & visibility - How do you get found online?
- Storytelling & landing page texts - How do you appeal to your target group?
- Social media, PR & email marketing - How do you stay in touch?
- Law, structure & sustainable offers - How do you secure your business in the long term?
- Follow-up session six weeks after your return - For focus and implementation.
Each day combines theory, creative implementation and personal reflection - turning knowledge into real change.

Who is this retreat for?
This retreat is aimed at people who offer retreats, workshops or seminars or who want to finally take the time to bring structure to their marketing and authentically position their retreat offering.

It is ideal for you if you want to:
- want to make your retreat offer more visible and promote it in a targeted way,
- want to learn how marketing works without bending yourself,
- want to structure and strategically develop your existing concept,
- are looking to exchange ideas with experienced retreat leaders,
- or need space to work on your positioning, clarity and brand voice.
Regardless of whether you are just starting out or have already led several retreats -
you will gain confidence in your external communication, develop your marketing and find your very own style with which you can reach people authentically.

Leadership & support
The retreat will be led by Sabine Peavy and Michaela Braam,
who combine their experience in tourism marketing, coaching and retreat management.
- Sabine Peavy is a marketing expert and lecturer in the tourism sector with a focus on brand building, visibility and strategic communication.
- Michaela Braam is a systemic coach, trainer and retreat leader - she will guide you through your development process with clarity and depth.
We are supported by guest speakers from PR, social media, photography and law,
who will show you how to set up your marketing confidently and professionally.

Services & general conditions
- 7 nights in a quiet accommodation with sea view
- Full board with balanced meals
- Water, tea and fruit (snack bar) during the day
- Workbook to accompany the week
- Extensive units on marketing, structure and strategy
- Keyword research & practical exercises
- Follow-up online meeting after six weeks
- Impulses & small tasks for in between
- Professional photo shoot for early bookings
- Free WLAN

Not included:
- Arrival and departure to Madeira (Funchal airport)
- Transfer (rental car recommended)
- Personal expenses & optional activities outside the program

In the southwest of the island, in the picturesque village of Prazeres, the house is nestled in green valleys, surrounded by mountains and hiking trails - a place that slows you down and inspires you at the same time.
Here you will find the ideal setting to focus on the essentials: on yourself, your development and what really matters.
The quiet location ensures that external stimuli such as traffic or noise do not play a role - instead, you can hear the sound of the sea and the wind in the palm trees.
The main house has four rooms with sea views, each equipped with a comfortable bed, air conditioning and a spacious bathroom.
For larger groups, there is a second house with a further five bedrooms - so there is enough space for retreat and privacy.
You can relax on the terrace, read a book or take a refreshing dip in the pool.
From here, you can look out over the Atlantic Ocean - a view that is a constant reminder of how healing space and tranquillity can be.
Most of the retreats take place on the terrace of the main house - with a breathtaking view of the sea that makes every session a special experience.

Start your day with a lovingly prepared breakfast buffet made with fresh, seasonal ingredients, light, nutritious and full of flavor.
You can enjoy the view of the greenery or the sea, while the aroma of fresh bread and ripe fruit provides a gentle start to the day.

Varied meals await you at lunchtime and in the evening, offering space for enjoyment and encounters.

The dishes are balanced, inspiring and prepared with love - perfect for recharging your batteries and letting the impressions of the day sink in.

The kitchen is only closed in the evening on Sundays - a small invitation to discover the surroundings, eat in a restaurant by the sea or simply enjoy the sunset.

Water, tea and small snacks are available at all times in between meals, so you are well looked after and can concentrate fully on yourself, your development and the moment.

Your retreat week at a glance
Friday - Content & structure
Clarity in your message: we sharpen your content, language and positioning - for authentic visibility.

Saturday - SEO & Visibility
Get found online: We show you how to use SEO in a targeted and natural way - including keyword research.

Sunday - Storytelling & landing page
Your story works - we put it into words and structure. The afternoon is free for regeneration or a photo shoot.

Monday - Social media & presence
Use Instagram, Pinterest & LinkedIn strategically - with content that connects rather than advertises.

Tuesday - PR & visual impact
Build trust - with press relations, email marketing and authentic images that evoke emotions.

Wednesday - Structure & sustainability
We bundle your ideas, clarify legal issues and develop strategies for long-term success.

Thursday - Integration & conclusion
You go back to your everyday life with clarity, motivation and a concrete marketing plan.

Follow-up - stay tuned & develop further
Six weeks after the retreat, we will meet again online to share our experiences and support the implementation.

Arrival and departure to Madeira is individual via the destination airport of Funchal.
We recommend renting a car on site so that you are flexible, can discover the island on your own and reach your accommodation in a relaxed and independent manner.

The transfer from the airport to the accommodation and back is not included in the retreat price.
Personal expenses and optional activities outside the program, such as excursions, massages or restaurant visits, are also not included in the price.